Companies House
    Webfiling campaign

    We needed to convince accountants to give up paper forms for online filing. There was no immediate benefit to filing online. However portraying paper forms as old-fashioned could help spur companies to abandon the practice. We put paper forms up for ridicule, turning them into origami dinosaurs. DM included step-by-step instructions on how to turn the popular 288b into a pterodactyl. Great fun, although accountants complained how long it took to create the paper dino?!?! The campaign helped grow electronic filing from 21% to over 50% in just 18 months. 768,000 companies changed behaviour, saving an estimated 10 tonnes of paper every month. Recall of the advertising was incredibly high at 78% for all businesses, and 27% of those began filing online as a result of the campaign. Also, the dinos were shortlisted for four national awards for their efforts. // PRESS // DIGITAL // MICROSITE // DM // EVENTS // TESTIMONIAL FLYERS //